Quality video production represents the marriage of technology and talent. Technology gives filmmakers a chance to take full advantage of their abilities, while talented filmmaker scan make the most of new technologies. Thanks to Instagram’s new Boomerang app, the quality of video production will only continue to increase.

The Boomerang App

Available on both iOS and Android devices, Boomerang is Instagram’s new tool for capturing short, looped videos. The app takes 5 photos in quick succession and assembles them into a one second-long video. It then plays the video forwards and backwards and so forth in an endless loop. It saves this video directly to your phone or tablet’s camera roll, providing you with an entertaining animation that takes up minimal space. Thanks to Boomerang, video and photo design on a smartphone or tablet is easier than ever.

The Hype

At first glance, Boomerang may not appear to be much different from the other digital video apps. Smartphone and tablet users already have a wide range of apps they can use to record motion. Here’s what sets Boomerang apart: whereas most video apps record for six seconds or longer, Boomerang only records for one second at a time. This may sound like a limitation, but it makes the app much easier to use for those without prior filmmaking experience.

The Significance

From a marketing perspective, one of the most important aspects of the Boomerang app is that you can download and use it without ever creating an Instagram account. Not only is this convenient for consumers, who now have more photo and video options for their phones, but it will likely increase interest in Instagram in the long run. Instagram provides a platform to share Boomerang videos with your friends. It also allows you to add filters and other artistic tools to your Boomerang videos, increasing the overall quality. Thus while you can use the app without an Instagram account, you will get much more out of it if you create one. In the long run, this should lead to more Instagram subscriptions.

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